Marketing Marin

You may recall that the chambers of commerce in Santa Rosa, Cloverdale and Sebastopol hired a company to create slogans and logos for them. I'm afraid I couldn't have remembered one of the slogans if someone offered me $1,000 until I got a letter to the editor today asking about Santa Rosa's slogan, "California Cornucopia." Thanks for the reminder go to Ned and Jane Alpert of Santa Rosa. Your letter will be in the paper in the next few days.

But what really got me started on this subject was a column from the Marin Independent-Journal by Dick Spotswood. Marin County has come up with its own new slogan ("Marin - Just a little out there"), and Dick offered some suggestions for Marin's cities and towns. Among them:

-- Corte Madera: "Mall of Marin."

-- Fairfax: "Where the '60s still live." (This one might get a protest from Cotati.)

-- Nicasio: "Home of Skywalker Ranch, but we can't tell you where."

-- Mill Valley: "Come for the lattes, stay for the pilates."

-- Point Reyes Station: "Don't even think of building here."

-- Ross: "Where $10 million doesn't go as far as it used to."

-- San Quentin Village: "Marin's largest gated community."

-- Bolinas: A series of signs along southbound Shoreline Highway, starting in Stinson Beach, beginning with: "Bolinas does not exist." Heading around the lagoon: "Bolinas - 20 miles." At the intersection leading to Bolinas: "The AAA road map is wrong." Halfway down the road toward the village: "Warning! Last  chance to turn around. Proceed at your own risk."

-- Jim Sweeney



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